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At the end of October, the largest commercial auto show in China, China International Commercial Vehicle Exhibition will be held in Wuhan. It is reported that the exhibition area of ​​the auto show is expected to reach 80,000 square meters. There are many exhibitions on the theme of trucks/commercial vehicles in the country each year. But what are the truly international influences that can be taken out?
Searching trucks on the Internet will bring many truck shows across the country. The question came out. Among these so-called international truck shows, several exhibiting brands are actually exhibiting in the name of manufacturers. In the local dealers to pull a few exhibition cars, send a few sales staff, the organizers provide a few chairs, etc. simply can not simply the exhibition must be goods, it can be called the International Truck Show. How can anyone in the international truck industry know these international truck shows?
China has always equated the influence of the auto show with the scale of the auto show and thought that the exhibition area is large, then the scale of the auto show will be large. This kind of erroneous idea exists not only in the audience, but also in many manufacturers. In fact, truly influential commercial auto shows, such as the German IAA Hanover, the Central American Truck Show, the Dutch RAI Commercial Vehicles Show, etc., are constantly enhancing their influence by exhibiting today’s high-tech and premier models. It is a lack of domestic commercial vehicle exhibitions.
However, even if the domestic heavy-duty truck industry makes several starter models every year, it will seldom get a domestic commercial vehicle show to start. This year's Dongfeng Tianlong flagship of Dongfeng Commercial Vehicle made its debut at the Shanghai Auto Show. why? Because the Shanghai Auto Show pays more attention to people, even if they are rushing to the passenger car, but at the auto show dominated by passenger cars, the first heavy-duty trucks can attract more eyeballs than the start of the professional commercial vehicle show. .
In the models on display, most of the domestic commercial auto shows are displayed from the dealer's garage with the current car. The models seen at the show are almost all models that can be seen on the street. The audience walked in it as if it had reached the supermarket of a truck. In fact, this is indeed the case. Many domestic commercial auto shows are dominated by sales.
As the culture of domestic commercial vehicles is not yet mature, the atmosphere of the auto show scene is difficult to be detached from the international commercial motor show except for a few enthusiasts, that is, users and personnel of various manufacturers. At the internationally renowned commercial vehicle show, it was common for a family to travel with children in a variety of large-scale exhibitions. The truck culture was picked up by children and the foreigners could easily do it through the exhibition.
Although there are a lot of domestic exhibitions, the current situation is that there is no one that can have an influential international commercial auto show. No one will measure the number of exhibitions to determine whether a country’s commercial auto show has influence, but rather the strength of the show itself.
The commercial vehicle show to be held in Wuhan was named China International Commercial Vehicles Exhibition (CCVS). From the name, it is known that it will become the most influential commercial auto show in China. However, there are not enough famous names. The world-famous commercial auto show will have the display of classic trucks. The truck culture is still at the initial stage of development in China. It is hoped that the organizers can learn from famous commercial vehicles abroad at the same time as they become bigger and stronger CCVS. The model will not only make the show a show field, but will also be an exhibition that really enables ordinary audiences to enjoy it.
It is reported that the exhibition organizers hope that after 3 to 5 years of hard work, China International Commercial Vehicle Exhibition will be built into Asia's largest and internationally renowned international commercial vehicle show. Although it sounds very good, it is not easy to do it. Creating an influential commercial auto show is not only the organizers' efforts but also success. It also requires the participation of society and the entire industry.