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Home stores and lighting stores have always been the main positions for lighting companies to sell their products. With the development of the industry, the pace of self-built stores of lighting companies has become faster and faster, while the sales of stores have begun to be left out. Lighting companies should see the respective advantages of these two positions, and the two-line cooperation cannot ignore this.
At present, the prices of raw materials for various lamps continue to rise, labor costs are rising, and the rents of home stores, especially branded stores, are gradually rising. Under this circumstance, many lighting companies have to start to cut costs in the distribution process. As a result, the powerful lighting brands that have accumulated for many years have built their own lighting brand stores. Building your own specialty store is the response of lighting companies in the era of high cost.
The biggest convenience for the sale of specialty stores is to attract consumers located everywhere. However, the relatively scattered store layout can not show the brand strength, and if you only ignore the gains that the lighting companies can get in the store through the sales of the store, they will lose a lot of consumers who pay attention to the brand but don’t understand the lighting market. By.
The author understands that the sales of lamps and lanterns have increased, and the two-line cooperation of home store stores has become the unanimous choice of many current lighting manufacturers. On the one hand, the benefits of the store are large, and the sales opportunities are correspondingly increased; on the other hand, the small and sophisticated way of lighting stores can capture the lighting market in key areas.
In the era of fierce competition and rapid cost increase, the sales channels of lighting products should be more and more extensive. Stores and specialty stores have their own advantages in the sales of lamps and lanterns. Lighting companies should not take care of this, but should integrate advantages and double-line cooperation, so as to create product sales in the fierce competition.
