Car "Three Guarantees" Difficulties Manufacturers Play "Service Card"


Since 2004, at the end of the “3·15” or the beginning of the year, the automobile industry has inevitably heard the news that “cars' Three Guarantees” will be issued. However, the "three guarantees" of difficult-to-produce cars have caused consumers to regret each time because of "too much involvement."

However, the "First Financial Daily" learned a few days ago that the "quality assurance" service concept of the traditional retail industry has been introduced into the tire industry for the first time. At the same time, a number of vehicle manufacturers such as FAW Mazda also launched special services for “3·15” this year.

Informed sources told reporters that the State Administration of Taxation has denied that the new automobile consumption tax was introduced in April, and that the period for the introduction of the “three guarantees” for automobiles is still at some time. "Although the 'Three Guarantees' did not come, manufacturers are now competing to take the initiative to play a 'Quality Guarantee' service card. This is undoubtedly a good news for consumers," said the analyst.

"Three Guarantees" why difficult to produce?

As an important addition to the automobile recall system, the “Three Guarantees” vehicle has been unable to speak out. January 10, 2005 was the deadline for the public notice and opinion soliciting for the “Repair and Replacement of Household Automobile Products (Draft)” in the “Three Guarantees” of automobiles. However, the publicized “Draft” has not yet been “transformed”. .

So why is the automobile "Three Guarantees" regulation so difficult to produce?

"The 'Three Guarantees' can not be implemented. This not only involves the interests of manufacturers and distributors and the division of responsibilities, but also has an important relationship with automotive testing standards." An industry analyst told reporters, "The current number of domestic automotive identification agencies With few, high costs and complicated procedures, when quality problems occur in automobiles, it is difficult to ensure objectivity and impartiality if the production companies identify themselves by themselves, and this requires an objective third-party determination. Whether or not the inspection standard is scientific enough will directly determine whether the 'Three Guarantees' can be effectively implemented."

The analyst said that the current consumer environment of China's autos also determines that the dominant players in the auto market are still companies, which makes it easy for manufacturers to have a certain degree of tilt in terms of product standard selection and policy formulation. In the United States, where consumers have mastered the market-dominated market, the "Automobile Guarantee Use Act" (known as the "Three Guarantees"), commonly known as the "Lemon Law," requires that automakers fail to use new cars within the warranty period if they cannot accumulate them for 30 days. The manufacturer or seller should replace the new car for the user, or return the customer's car payment and recover the faulty car, and report the fact of the return to the local vehicle management department. These requirements have benefited consumers more than the "three guarantees" of the Chinese auto industry.

"Not only that, handling the complex procedures for returning vehicles, and the immature vehicle manufacturers entering, exiting, and punishing mechanisms are all causes of the 'three guarantees' difficulties," analysts said.

"Three bags" are ready to come out

"In addition to expanding the recall scope of defective automotive products to M2 and M3 vehicles, the General Administration of Quality Supervision, Inspection and Quarantine will also introduce the "Three Guarantees" regulation for automobiles." At the first China Environmental Protection Industry (International) Forum on the Development of Automotive Industry, the National Quality Inspection Han Yi, deputy director of the Quality Department of the General Administration of Quarantine, told reporters that "the AQSIQ's recent work arrangements".

According to Han Yi, since February 2004, the General Administration of Quality Supervision, Inspection and Quarantine has received a total of nearly 800 proposals from the automobile consumers and automobile manufacturers regarding the “Three Guarantees” regulation for vehicle maintenance. Based on these opinions, the Management Center has made several amendments to the “Three Guarantees” provision. According to well-informed sources, the "Three Guarantees" vehicle has now entered the coordination and final discussion stage of all parties and is expected to be implemented within this year. The fastest is expected to be introduced in the first half of this year.

According to data from the China Consumers Association, in 2002, the National Consumer Association organized 3,919 automotive consumer complaints, 5,651 complaints in 2003, 7,438 complaints in 2004, and 6,698 complaints in 2005. In the first three years, car complaints showed an upward trend year by year, and auto consumption complaints slightly decreased in 2005.

Wu Gaohan, deputy secretary-general of the China Consumers Association, told reporters that consumer purchase of automobiles is only the beginning of the entire consumption process, and consumption activities in daily use, maintenance, and maintenance are the main contents of automobile consumption. In the issue of consumer complaints, there are many problems reflecting the quality of after-sales services and parts. There are also individual companies blindly launched, and later announced to withdraw from the auto market, and delisting vehicles lost service security, do not respect the rights of consumers, harm the interests of consumers caused a number of group complaints, intensify consumer conflicts, is not conducive to building harmony In society, the automobile consumption environment is not optimistic. Therefore, it is imperative that the “Three Guarantees” of cars are being stepped up.

The battle for service preheats the introduction of the "Three Guarantees"

According to sources, the clauses in the draft of the draft revised after the publication of the “Draft” have further weakened the interests of consumers, and the “Three Guarantees” clause may not require strict compliance with the requirements of manufacturers and distributors. However, the reporter noted that prior to the introduction of the “Three Guarantees”, manufacturers have now launched “service cards” to increase their quality and service costs.

The "First Financial Daily" recently learned from Goodyear Tire (China) that the concept of "quality assurance" service in the traditional retail industry has been introduced into the tire industry for the first time. On March 10th, Goodyear announced that it will launch a "Triple Quality Warranty Service Commitment" at more than 500 national brand retail stores in 218 cities across the country, promising to replace new tires within two weeks of dissatisfaction. The back brand of Michelin Tire Company has also released an upgraded version of the "Return Force 24 Hours Free Assistance" service. Those who purchase the Warrior Meridian Tire at designated retail outlets will receive a “Return Forces Rescue Card” and will be able to enjoy 24-hour free replacement of spare tires or towing services within two years.

At the same time, FAW Mazda, Beijing Hyundai, Shuanghuan Automobile, Huatai Hyundai and other vehicle manufacturers have also launched special services for “3·15” this year. The industry believes that manufacturers are now competing to take the initiative to play the 'warranty' service brand, which is undoubtedly a good news for consumers.

Related Links

The "Three Guarantees" policy for automobiles, namely the "Responsibility Regulations for the Replacing and Returning of Home-use Automobile Products (Draft)" stipulates that the "three guarantees" validity period of automotive products includes the "three guarantees" validity period of the vehicle, the main assembly, the system, and the loss parts." Three Guarantees" period of validity. The “Three Guarantees” for the vehicle is valid for 2 years or 40,000 kilometers, whichever comes first. The “Three Guarantees” for the main assembly and system is valid for 3 years or 60,000 kilometers, whichever comes first.

Within 30 days after the vehicle is sold, there are serious safety performance failures such as cracks in the frame, failure of the braking system, failure of the steering system, and fuel leakage due to product quality problems, or parts of the transmission or engine that need to be repaired or replaced. For quality problems, consumers can choose to return, replace, or repair.


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