China's instrument products need innovation to be more in need of identity

There is a large gap between domestic instrumentation products and foreign products. I am afraid that most of the industry customers will agree. Moreover, these gaps are also obvious: China's instrumentation industry is small in scale, low in output value, small in scale, and low in output value; there are still many problems in the quality and variety of instrumentation products; the industrial innovation ability is not strong enough to bear the main subject of scientific and technological innovation. Responsibility and so on.

Among these many gaps, the quality of instrumentation products and the later services have become the focus of industry users. Once, the ybzhan editors found that in conversations with many users of the instrumentation industry, most large-scale industry users are optimistic about the development speed and products of China's instrumentation companies, but products under the same technical conditions, They also give priority to foreign products. When asked about the reasons, most people said that foreign product brands are more reliable than domestic ones, and products have rich application case experience and good after-sales service guarantees.

From this small example, we can get a glimpse of the emergence of a strange phenomenon in the R&D and innovation of China's instrumentation industry: new products are not applauding. Many domestic new instrumentation products may be more creative, more advanced, and more promising than similar domestic products. However, due to the influence of some intrinsic thoughts, the products are difficult to popularize in the promotion process and cannot be continued until later.

Once, as the first domestic company engaged in gas ultrasonic flowmeter R & D, manufacturing and sales of professional manufacturers of Shanghai Weiss Instruments company has encountered such problems. The company fills the gap in the first domestic low-pressure gas flowmeter and has obtained the type approval for measuring instruments and the production license of measuring instruments. It also took the lead in the industry to obtain the ISO9001 quality management system certification and product explosion-proof certification, and the sales of the product. Did not appear in the expected hot situation.

Only in the analysis did we find that, first, the promotion of the product was not enough, and the popularity and reputation of the market were not high; second, people's trust in domestic products was generally not high; third, the communication with the main users was not enough. Later, the company implemented a comprehensive attack plan and slowly slowly opened the market.

From the above, we can see that it takes a long way to go to reverse the trust of industry users in domestic brands. While firmly adhering to the road of product innovation, our instrumentation companies must also strengthen the emotional cultivation of industry users, and pave the way for good product quality and continuous sales strategies, and step out of the broad road to technological innovation!