2011 Shanghai Auto Show: Chinese auto market affects global car prices

“Is it the inflection point or starting point?” “How much influence does the Japanese earthquake have?” “How much will the market increase be?” “Is the auto market lowering prices or rising prices?”... Behind the Shanghai auto show is the global auto company that is influenced by the Chinese auto market.

Although the exhibition period collided with the New York Auto Show, the car giants chose to visit Shanghai. Mercedes-Benz Global CEO, Zeche, came; BMW chose to allow executives to come to China, BMW (US) management attended the New York Auto Show; Volkswagen Group Chairman Wendeng, PSA Global CEO Valan, Toyota Motor President Toyoda, Renault Nissan Presidential Card Los Ghosn, all came. The huge size of the Chinese auto market has brought the “western” trend of the western wind to “bullish”.

After a rapid growth of 30%-40% for two consecutive years, the Chinese auto market has slowed down significantly this year. For the 2011 auto market, an increase of 10% has become a consensus. Taking the base of sales and sales of 18 million vehicles last year, this is not a small figure. However, the number of cars per capita in China is only 38 vehicles, which is less than 1/10 of that in developed countries. It is the important support for the auto giants to watch “up”.

The giants have doubling their "China Strategy." In the next five years, GM will launch more than 60 new and upgraded models to double annual sales; PSA Group will strive to get 8% of the market share; Ford will introduce 15 new models, the number of dealers will at least double; Toyota Motor plans Sales exceeded 1.5 million vehicles. In the future, Chinese cars will grow stronger and “up”.

Faced with the aggressive situation of foreign car companies, FAW, Dongfeng, Chang'an, SAIC, BAIC, Geely, and Chery all showed up in the five-year plan, clamoring for the international giants who are advancing. FAW Group plans to increase its sales volume by 95% with a total production and sales volume of 5 million units and its own brands to exceed 2.56 million; SAIC Motor Group will hit an annual production and sales volume of 6 million vehicles, and the market share of new energy vehicles will reach 20%, and the sales of its own brand will be higher. Up to 50%... "I don't care about the sales volume. I only care about which level of joint venture brand I can compete with." Wei Jianjun, chairman of Great Wall Motors, expressed his own brand's aspirations. With the structural adjustment and technology improvement, the price of self-owned brands Synchronous with the quality "up."

In the future, it is already a "upswing."