New Intensive Listed Market Placement of New Vehicles “Golden 9 Silver 10”

When the "golden nine silver ten" time, although the war has not yet spread, but the momentum is ready to go is extremely evident. A wave of new car waves began to prepare for the traditional sales season “Golden 9 Silver 10”. Last week alone, six models were launched nationwide. Among them were the highly-regarded SAIC-GM-Wuling’s joint-venture model Po Chun 630 and Roewe’s first SUV model W5.

The reporter visited found that August has become this year, except in April when the Shanghai Auto Show held a intensive release of new cars, the most intensive month for new cars to be listed, and in July and August, there were nearly 50 new cars that were listed in succession. Nearly every day, the speed of a new car, constantly creating excitement for the "golden nine silver ten" season.

Intensive listing of new cars to stir the market

July and August originally belonged to the traditional off-season of the auto market. However, in the past two months, the new car market has been extremely active. Last week alone, there were Chery A1 (36,800-56,800 yuan), Toyota's new Corolla (92,800-114,800 yuan), 2012 Volvo XC90 (698,000-147,800 yuan), and Volkswagen New EOS (459,200- RMB 486,500), SAIC-GM-Wuling Baojun 630 (6.28-73,800 yuan), Roewe W5 (17.18--29.88-million yuan) and other 6 models. According to incomplete statistics, only in July and February, the number of models, including new models, replacement models, and revised models, was close to 50 models, which almost reached the high density of a new car on a daily basis.

Reporters visited found that in addition to the new car intensive listing, in July and August there are a variety of heavyweight new cars. As an example of the above week, W5 is the first SUV model of the Roewe brand and even SAIC's own brand. It is also the first model of its own brand in the mid-to-high end market. In addition, the first self-owned joint venture model Baojun 630 (the idea of ​​tying in Guangben.com) was also listed last week.

In the new car that was launched in July, there were many heavyweight models. Dongfeng Peugeot 508, FAW-Volkswagen Magotan, Beijing Benz New Class C, Dongfeng Yueda Kia K2 and other heavy models were successively listed this year.

Dealers said that these new models are all responsible for sales. Among them, the Dongfeng Peugeot 508 adopted a low-price strategy and vowed to enter the mainstream market of high-end cars. In recent years, the popular brands in the market have also hoped to use the new Magotan to change the pattern of long-term monopoly of the top three Japanese cars. It is reported that Mercedes-Benz C-Class Sedan is also bearing the burden of Mercedes-Benz to reduce sales with Audi, BMW.

New car is expected to join

"Golden 9 Silver 10" Promotion

In the first half of the year when the market was sluggish, manufacturers were hoping to pass the new car effect, stirring up the market in the second half of the year and starting the “Gold 9 Silver 10” market battle in advance.

The reporter was informed that since this year, except for Mercedes-Benz, BMW, and other luxury cars, the increase has been alarming and there has been tension in supply and demand. As competition has intensified in other market segments, sales pressure has been enormous, including the SUV segment, which has become popular in recent years. The new car that has been "dropped to sell" also faces greater sales pressure. It is reported that due to the emergence of new car intensive listings earlier this year than in previous years, these new cars are expected to join the "Jin 9 Silver 10" price war.

Industry insiders predict that for consumers, it is expected to enjoy the new car discount in the Jin Jiuyin 10 car purchase. As many heavy vehicles are launched in July and August, after a period of time, new vehicles will gradually stabilize their production capacity. In a situation where the market is sluggish, the new car is expected to join the "Golden 9 Silver 10" promotional campaign.

List of major new cars listed in August

Baojun 630

Listing date: August 9th

Price: 62,800 to 73,800 yuan

Baojun 630 looks stylish, atmospheric, dynamic, its wheelbase of 2640mm, space dimensions are better than the well-established Excelle, but the price is much lower.

The power of the Baojun 630 is powered by a naturally aspirated 1.5-liter dual overhead camshaft engine developed by the Powertrain Division of SAIC-GM-Wuling Technology Center. The maximum power is 81kW/5800rpm, and the maximum torque is 146Nm/4200rpm. The comprehensive fuel consumption is 6.9 liters. However, only manual models are currently available.

Great Wall Haval H6

Listing date: August 25th

Estimated selling price: 120,000 to 180,000 yuan

As Harvard, who has always occupied the top spot of SUVs, the listing of the Great Wall Hover H6 has attracted widespread attention. The overall shape of the Haval H6 is smooth and full of urban fashion. The length × width × height is 4635 × 1820 × 1680 mm, and the wheelbase is 2680 (mm). In the configuration will have smart wipers and lighting control, tire pressure monitoring, side airbags and front and rear integrated side curtain airbags, GPS navigation, etc., to exceed the luxury car, safety technology equipment.

Power, Haval H6 will be equipped with small-displacement, fuel-efficient, powerful 1.5T, 2.0, 2.4 petrol, green static 2.0T diesel engine series, can be matched with 6-speed manual, automatic transmission, two drive and timely four-wheel drive.

New Dorsett EC7

Listing date: August 28

Estimated selling price: 80,000 to 120,000 yuan

As a transformation of Geely Automobile, Dorsett EC7 has achieved a high standard in design and quality workmanship. The new car has improved both inside and outside, and may increase the 1.5L displacement engine and 6AT transmission. The new car will be powered by a 1.5-liter engine with a maximum power of 106 hp and a maximum torque of 135 Nm. At the same time, the 6AT transmission has already gone offline at the Xiangtan base. It is highly probable that the redesigned Emgrand EC7 will introduce the 6AT transmission.