The potential customers' concerns and concerns for electric vehicles

In order to have a license plate, Beijing Wang Lin participated in ten shakes. He saw that the chances of winning the opportunity were getting more and more rampant. He was eager to use the car and he even tried to use the "evil thoughts" illegally. As soon as he was at a loss, Wang Lin was made bright by a piece of news.

The Beijing Economic and Information Technology Commission confirmed that according to the forthcoming “12th Five-Year Plan” of the Beijing auto industry, the purchase and operation of electric vehicles in Beijing will not be included in the scope of purchase. In other words, you don't need to participate in a Yaohao to buy an electric car.

Buying an electric car is not easy to live on the first floor and Wang Lin, whose parking space is at home, is not worried about the charging problem of the electric car. What makes him excited is to be able to drive a pure electric car in Beijing to enjoy high energy besides paying the bill immediately. The amount of government subsidies also deeply touched Wang Lin.

The Beijing Municipal Government has formulated a subsidy scheme for pure electric vehicles in accordance with the relevant regulations of the State Ministry of Finance. For example, the country’s subsidy is RMB 60,000 for each electric passenger car, and Beijing also subsidizes RMB 60,000. This way, the maximum per car can be It is subsidized by 120,000 yuan.

Taking the Chery Ruiqi M1 pure electric vehicle currently available in the market as an example, even if it purchases a high-priced model with a price of RMB 189,800, Wang Lin only needs to pay less than RMB 70,000.

With reasonable prices and ease of use, Wang Lin decided to put into action the dream of buying a car in sight.

However, the reality is not optimistic. After visiting the auto market for two days, Wang Lin discovered that not only are there few models to choose from, but because there are no friends who have had electric cars around, there is almost no opportunity to drive. Therefore, it is not easy to find a better performing car in only a few alternative models.

The Beijing municipal government began to try to open a policy window on electric vehicles. However, in the face of such market opportunities, are automakers fully prepared? Last week, the reporter visited the sales of electric vehicles on the Beijing auto market.

In the car sales market of Beichen Yayuncun, the largest automobile trading market in Beijing, the limited-purchase impact of full-scale traditional fuel vehicles has spared no effort to hit the sales promotion card, but pure electric vehicles are found in the tracks, even in some independent brands. In the 4S shop of the car, the pure electric models that have been mass-produced are also not seen.

"Only booking, but we can not handle the shop, you can call the factory directly." In a Chery 4S shop, sales manager told reporters.

This reporter understands that auto companies such as Beiqi Foton, BYD, Zhongtai, and Chery that currently produce pure electric vehicles almost all adopt order-based production. Consumers like fancy a pure electric vehicle, which can be delivered within 3 months after the order is placed. Only half a year can mention the car.

The introduction of electric vehicles of joint-venture brand car companies will wait at least until next year, which means that although the policy window has been opened and market demand has been further stimulated, car manufacturers have problems due to technological maturity, infrastructure problems, and profit models. Worrying and many other problems, it is not very "cold" in pure electric vehicle products.

Everything is only owe Dongfeng Beijing Automotive New Energy Automobile Co., Ltd. chief engineer Liao Yuefeng frankly stated that the government has already opened up market demand through the subsidy policy, which is rigid. The problems are now on the supply side, not on the demand side. He said that in addition to the main supplier trying to reduce costs, the operating environment is equally important.

Beijing has no doubt about the rigid demand for automotive products. In 2010, new car sales in Beijing reached 881,000 units, a year-on-year increase of more than 26%. Even at the zero growth level, there will be more than 600,000 vehicles in demand compared to the policy limit of only 240,000 vehicles. Unable to release.

Because of the Olympic Games and other reasons, Beijing's new energy vehicle market has reached a relatively mature stage. According to statistics, at present, more than half of China’s new energy vehicles are used in Beijing. During the Olympic Games and some new energy buses, Beijing has so far subsidized more than 500 million yuan for new energy vehicles. .

In the "two sessions" in March this year, Zhang Jihong, deputy director of the Beijing Municipal Science and Technology Commission, said that Beijing will promote 6,000 private new energy vehicles in 2011, and Beijing citizens will be able to buy pure electric cars produced in Beijing during the year. By 2012, Beijing plans to promote 30,000 pure electric cars.

According to the "12th Five-Year Development Plan for Beijing Automotive Industry," Beijing's pure electric vehicle inventory will reach 100,000 units in 2015, and will mainly be passenger vehicles.

But even in the relatively mature Beijing market, the consumption of private new energy vehicles has started slowly. “When consumers purchase, they will not only consider the cost, but also focus on the quality of after-sales service, cost of use, and ease of use.” Yan Jinghui, deputy general manager of the Asian Games Village automotive trading market, believes that the reason for the slow adoption of new energy vehicles lies in this.

In fact, the government has given strong policy support in promoting the development of new energy vehicles. For instance, the State Council Legislative Affairs Office stipulated in the “Implementation Regulations of the People’s Republic of China on the Taxation of Vehicles and Boats (Draft for Soliciting Opinions)” published in June that pure electric vehicles Automobiles, fuel cell vehicles and plug-in hybrid vehicles are exempted from taxation of vehicles, and other hybrid vehicles are taxed on a half of the applicable tax for similar vehicles. Local governments have also made great efforts to encourage new energy vehicles.

Through the introduction of various incentive policies, the government has created a consumer atmosphere for private consumption of new energy vehicles. The next step is to see how automakers can seize this market opportunity.

The unexpected deserted market did not make Wang Lin desperate. He said that he hoped that as soon as possible, he would focus more on the selection of electric vehicles. "I do not believe that so many auto companies have turned a blind eye to this market. ”