If in 2012 the domestic power industry pervaded the overall slowdown and the haze of the strenuous effort, then the Wuxi Diesel Engine Factory (hereinafter referred to as “FAW Xichai â€) of the FAW Jiefang Company is undoubtedly a rare bright spot in this gloomy background. The data shows that since 2102, the domestic power market has changed rapidly, and the overall sales of the industry have dropped by 19.3%. Under the huge impact brought by the gloomy market environment, the market share of FAW Xichai has increased rather than decreased, from the original 15.3% to the current 16.5%, and the increase rate has reached 1.2%. What are the reasons? The high degree of recognition of users and strong support within the company are the key. Users highly recognize that Xican's power is unstoppable In the increasingly competitive engine market, if the company's product performance is not good enough, the quality is not hard enough, the service is not thoughtful, users will not be loyal to you. Sales of FAW Xichai have been ranked in the top three for years, and its performance, quality and service levels are evident. After 70 passenger cars supporting Xichai CNG natural gas engines entered the on-line operation of Harbin Bus Co., Ltd. in 2011, in the open tender held by Harbin Bus Company in June 2012, FAW Xichai again received 104 matching large orders. As of the end of July, the supporting volume of FAW XiChai Conway series engines has exceeded 110,000 units; in overseas markets, FAW Xichai has achieved a remarkable 19% year-on-year increase in performance, and has achieved 115 units of four machines exported to Chile, 780 of which exported to Russia. Wait for orders. Today, the corporate brand vision of FAW Xichai's “national brand, high-end power†has long been known. High-profile, high reputation comes with the brand loyalty of customers. More and more customers repeatedly purchase products from FAW Xichai. Become a loyal supporter of FAW Xichai Engine. Internal strong support for high-end quality is true As an industry leader, the high-end image of FAW Xichai in the industry is derived from its high-end products, quality, services, accessories and other hardware that can be directly felt by users. It is also closely related to its advanced cultural leadership and excellent brand planning. The leaders of the Xichai factory believe that corporate culture is the “strength†of the survival and development of the enterprise, and is the vitality and source of the vitality of the company’s core competitiveness. Therefore, while inheriting the fine tradition of “competing first, innovating industry, and taking responsibility†of FAW Group, FAW Xichai actively cultivates and develops an “eagle†culture that is characterized by bravery, fearlessness, boldness and vigor. The construction of corporate culture has been elevated to a strategic level. It has issued two "Strategic Planning for Corporate Culture Construction" and has carried out scientific deployment. In order to ensure the brand's high starting point positioning, high standard planning, and efficient implementation, FAW Xichai cooperated with professional companies to conduct a comprehensive and systematic planning of the company's brand. The brand vision of “National Brand, High-end Powerâ€, and the brand core value of “Quality, Energy Efficiency, Innovation, and Symbiosis†as well as the brand positioning of “China Power Expert†strongly demonstrate the high-end pursuit of high-end pursuit of FAW Xichai. High-end quality plastic high-end image of the grand ambition. In addition, at the operational and management level, FAW Xichai has created a miracle in the industry. According to statistics, the personal performance of FAW Xichai is three times the average level of the industry, and the level of enterprise's fixed management has reached and surpassed the advanced level of similar companies in Japan. Although FAW Xichai is about to celebrate its 69th birthday, it still shows the strong and robust development momentum of young adults.
How to design carton packaging:
Carton packaging is a packaging box that every product will use, so how to design a packaging box? First, we must determine the size of the product, and then determine the size of the packaging box. At this time, we must start to choose the box type Yes, different box types correspond to different products. We choose the most suitable box type according to the product, then start to draw the knife line, and finally design the layout content and layout, so that the design of the carton packaging is done.
Material of carton packaging:
How should we choose the material of the carton packaging? First of all, the carton is divided into color boxes and gift boxes. The commonly used material of color boxes is 350 grams of copperplate paper, and the surface is covered with dumb film. Gift boxes are more complicated. The Gift Box is made of 157 grams of coated paper inlaid with 1200 grams of white. This is the most commonly used. Of course, there are some special crafts. We recommend them according to customer needs.
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