High Speed Press,Precision High Speed Press,Metal Sheet High Speed Press,C Type High Speed Press Dongguan Samhoor Precision Machinery Co.,Ltd , https://www.samhoor-press.com
In the field of new energy vehicles, the status quo of the Toyota Group will be broken.
A few days ago, Volkswagen launched a new energy strategy in China, setting a timetable for the introduction of hybrid and pure electric vehicle products into China and new energy auto parts. This is the second multinational company to announce the domestic timetable for hybrid components in China after Toyota.
“The plug-in hybrid vehicle (PHEV) is the focus of the future development of new energy vehicles of the Volkswagen Group. In China, Volkswagen Group has launched the new energy vehicle Porsche Panamera SE-Hybrid, and will gradually enrich new energy sources in various market segments. Automotive, said Heinzmann, president and CEO of Volkswagen Group (China). At the same time, Volkswagen announced that pure electric vehicles will be sold in China by way of imports.
Plug-in hybrid vehicles and all-electric vehicles are types of new energy vehicles that the government clearly supports and subsidizes. In the field of new energy vehicles that represent long-term interests, Volkswagen will be shorter with Toyota.
Deer New Energy
According to the new energy strategy released by Volkswagen (China), from 2013/2014, Volkswagen Group will sell plug-in hybrid and pure electric vehicles in China by way of import. The public emphasized that in the future, plug-in hybrid vehicles will be the focus of mass development in China.
At the same time, Volkswagen Group's localization of new energy was officially launched, and the domestic reserve period reserved for the public was 3 years. By 2016, Volkswagen will implement localized production of new energy vehicles in China.
“There is no definite news on where to build new energy auto parts production bases and which parts are made in China, but then there will also be major initiatives for new energy.†Recently, the Volkswagen (China) official People told the "First Financial Daily" reporter.
Before this, although the public had many achievements in the field of global new energy vehicles, the achievements in the field of new energy vehicles in China were not very impressive.
Volkswagen has always been the driving force in starting and stopping the Chinese business. The start and stop of power is a kind of micro-mixed new energy technology. It only uses electric power when the car is started, and most of the time, it still depends on the gasoline engine. In addition, although the public has also launched some models, Hybrid Edition, but did not include hybrid power into the main thrust of technology, but to DSGFSI as the main push technology.
From a technical point of view, the primary stage of new energy technology is micro-mixing, followed by HEV (hybrid), PHEV (plug-in hybrid), and the highest technology level is pure battery-driven electric vehicles. At present, Volkswagen focuses on micro-mixing in China, and Toyota is far behind in the application and popularization of new energy technologies. In 2012, the Toyota Prius hybrid vehicle has been made in China.
"In the situation of energy shortage, new energy vehicles represent the competitiveness of the future." Car commentator Jia Xinguang said, "This represents the long-term interests of the public in China. The release of the new public energy strategy marks the public finally Determined to introduce its advanced new energy products into China and gradually realize domestic production in China.â€
Domestic puzzles
Prior to this, in the sales of new energy vehicles to China, the attitude of multinational auto giants has been quite positive, but for the government’s more concerned about the localization of new energy core components and parts, multinational company executives are invariably indecisive.
In 2010, Nissan reported that it had made its own electric-powered automobile Leaf in China, but this plan has not been substantially promoted in the next three years.
In 2011, SAIC and GM jointly signed the "Jointly Develop Next-Generation Electric Vehicle Platform" agreement, announcing that they spent US$250 million to jointly develop the next-generation electric vehicle platform. However, in April this year, both parties announced that this cooperation was officially terminated.
“The main reason why multinational auto companies are unwilling to make new energy auto parts equipped with advanced technology is that they are pessimistic about the protection of intellectual property rights in China,†commented Zhang Zhiyong, a car commentator. “The multinational giants are reluctant to bear the cost. Hundreds of millions of dollars of research and development risk of leaking technology, so in the domestic and non-domestic options, they tend to choose to reject the answer."
Based on the above reasons, although China is currently the world's largest automobile production and sales market, almost all of the car brands have been sold together in China, but only a Toyota company announced a domestic timetable for new energy auto parts in China.
In 2011, Toyota announced that it had invested 689 million U.S. dollars to set up its world's largest technology research and development center (TMEC) in China, focusing on domestically produced new energy components. Subsequently, Toyota announced that it will complete the preparation of its core components for hybrid vehicles in China by 2015, and its two joint ventures in China, FAW Toyota and GAC Toyota, will also assign technicians to participate in the domestic process of hybrid core components. At that time, Toyota's move was called the "conservative Toyota" the most radical strategy in China.
"Although Toyota's performance in China is flat at the moment, if Toyota's new energy core components are made domestically, it will become possible to bring technology to public corners. At present, the global cumulative production and sales volume of Toyota HEV models has exceeded 5 million vehicles. With the continuation of energy shortages and the reduction in the cost of new energy vehicles, this favorable momentum will continue,†said Cheng Wenbing, general manager of Mawei Consulting.
Homeopathy
If Toyota uses new energy vehicles to replicate its success in foreign markets in China, Volkswagen’s goal of becoming the world’s largest automobile production and sales enterprise by 2018 will not be realized, and the overwhelming advantage of Volkswagen’s overwhelming presence in Toyota will be weakened (in 2012, Toyota will produce and sell 840,000 vehicles and 2.81 million vehicles in China. The global competitive landscape will also be changed (in 2012, Toyota produced and sold 9.74 million vehicles, and Volkswagen produced and sold 9.07 million vehicles worldwide).
The dream of Volkswagen being the world's largest auto company has driven the implementation of the new public energy strategy. The government's determination to promote new energy vehicles has become a driving force for the acceleration of the new energy sources.
On September 17, 2013, the Ministry of Finance, the Ministry of Science and Technology, the Ministry of Industry and Information Technology, and the four ministries and commissions of the National Development and Reform Commission jointly issued the "Notice on Continuing the Work of Promoting and Using New Energy Vehicles" (hereinafter referred to as the "Notice"). The "Notice" clarified the previous The scope of subsidies for energy vehicles will also be expanded from the current five major pilot cities to regions with heavy particulate matter such as Beijing-Tianjin-Hebei, Yangtze River Delta and Pearl River Delta. From 2013 to 2015, the cumulative number of new energy vehicles in megacities or key regions will be no less than 10,000 vehicles, and the cumulative promotion volume in other cities or regions will be no less than 5,000; the fund allocation method will be directly allocated by the central government to enterprises. The maximum subsidy for new energy vehicles reaches 60,000 yuan per vehicle. The most important thing is that the "Notice" has increased the subsidy for fuel cell vehicles, but the previously highly-hyped hybrid vehicles are still not subsidized.
Wan Gang, Minister of Science and Technology, made it clear: "The purpose of the "Notice" is to stimulate the technological innovation of enterprises and the enthusiasm of local governments to promote the market and promote the smooth transition of China's new energy vehicles."
"The government's clear encouragement and subsidies for new energy vehicles demonstrate the government's determination to implement large-scale civilian use of new energy vehicles, and this high level of subsidies will gradually release the market. Clearly, the public will not let go. This opportunity," said Zhang Zhiyong, “After the government issued the “Notice†one month later, VW’s new energy strategy was released. This is not a coincidence but a strategic move by the public.â€
Domino effect or will appear
At present, Volkswagen and Toyota, two of the world's three largest multinational corporations, are promoting the localization of new energy components in China and will play a strong demonstration role for other multinational corporations, thereby accelerating the development of new energy vehicles in China.
“Before, multinational companies were reluctant to make engines in China, but after the Audi engines were made, BMW’s engines were also made domestically, and Mercedes-Benz also announced that they would compete with domestic engines. Competition will lead to demonstrations,†said Cheng Wenbing. “This demonstration effect is also It will be embodied in the field of new energy auto parts. This is a booster for China's new energy vehicles entering the era of great development.