Toyota Bland Car Image Changing – New Designs and Chief Designer Promotion

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For years, Toyota has been known for building some of the most reliable cars on the road. However, many people have found their designs to be rather unexciting or "bland." That’s beginning to change, thanks to the leadership of Akio Toyoda, who is pushing the brand toward a more dynamic and visually appealing direction. **Do you like where it's going?** The new Corolla is a prime example of this shift. Compared to its predecessors, the latest model features a more modern and distinctive look, signaling that Toyota is finally embracing bold design elements. This isn’t just about aesthetics—it’s about attracting a new generation of buyers who value both quality and style. Toyoda has encouraged his team to infuse more "flavor" and "character" into Toyota’s lineup. His belief is that while reliability remains the foundation of the brand, fresh designs can help maintain and even boost its appeal in a competitive market. The recent changes—like the bold grille on the Tundra, the sleek lines of the Corolla, and the dramatic styling of the Lexus RC F GT3 Racing Concept—show that Toyota is no longer afraid to take risks. One major move in this transformation was the promotion of Tokuo Fukuichi, the head of design, to President of International Operations for Lexus. This is a rare step for Toyota, as it places a designer in one of the company’s top roles. Fukuichi’s new position is expected to help reshape Lexus’ image and support its growth in emerging markets like China, Vietnam, Brazil, and Peru. Lexus has set ambitious goals, aiming for annual growth of up to 10%. Concepts like the LF-NX Turbo crossover, with its aggressive and futuristic design, are helping to redefine what Lexus stands for. Meanwhile, the FT-1 concept has sparked serious discussions about its potential as a production vehicle, possibly replacing the legendary Supra. With Toyoda’s passion for racing and performance, it seems Toyota might be heading back to its sporty roots. While these changes are generating a lot of attention, opinions are divided. Some see the evolution as long overdue, while others worry that Toyota might be losing its identity. But one thing is clear: the brand is no longer sitting on the sidelines. It's making bold moves, and the automotive world is watching closely. What do you think? **Is Toyota heading in the right direction?** Let us know in the comments below! --- *Related Posts: - [Toyota FT-1 Concept Debuts – What You Need to Know](#) - [New Toyota Tacoma, Tundra TRD Pro Teased](#) - [Mississippi Toyota Plant Resumes Construction](#) - [Lexus LF-Gh Concept](#) - [2015 Lexus RC 350 F Sport Debuts at Geneva International Auto Show](#) - [Why Toyota Is Poised to Crush the Competition in 2013](#)*

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