Green Energy Marketing Academy: How Nine Sections of Business Managers Are Made

On July 31, 2012, Green Energy Electric Vehicle Marketing Academy was officially established. In a classroom capable of accommodating up to 120 people, regional managers and sales staff from all over the country came together to listen carefully to Professor Xu Dagong, a senior planner of the electric vehicle industry, and the first marketing course after the establishment of the college—China Electric Blue Ocean The strategic nine-section business manager growth system.

Green Energy Marketing Academy, as a sub-item of the company's talent project under the new era and new strategy, is mainly focused on the training of talented teams and serves the purpose of serving dealers and consumers, through the business and etiquette of sales personnel, customer service and after-sales personnel. Training in literacy and literacy to achieve better growth with dealers.

The training course lasted one day. Using Xu’s own experience as a marketing case, she analyzed the 16 growth issues of a successful business manager and the self-assessment of 28 professional standards, resulting in the assessment criteria of nine business managers and the development of the electric vehicle industry. There are 18 amendments that should be made by the top nine experts in marketing.

The so-called nine-segment business manager is the master of Xu’s nine-segment referencing Go. By judging by his own experience, he sets the reference standard for each energy-level salesman. Although each paragraph has only a few words, each word can be in the sales staff. In the meantime, the concise language and hierarchical pyramid of power allow each salesperson to have a clear goal for his future development while he understands his own segment number.

When it comes to managing the company’s goals, Mr. Xu repeatedly stressed the management philosophy of “imposing immutability, everything is variable” and pointed out sharply the reasons for the failure of many companies on the market today – “In addition to the change of goals, the others have not changed. Change; therefore, he proposed that in addition to having a dream, the company must also have a firm conviction that it can not turn unspoken rules into clear rules and habits, because the goal is everything.

"Connaught's market, crowded battlefield" is a summary of Mr. Xu's sentence on today's electric vehicle market. However, every company is very clear about this phenomenon, but neither the old company nor the new company can get out of this cycle. To this end, Teacher Xu proposed "the way of thinking and deciding the way out." He proposed six practical development ideas, and helped electric vehicle companies to "fight the Red Sea and swim in the Blue Ocean" through differentiated competition.

As a veritable real marketing master, Xu is currently the chairman of two well-known electric vehicle companies. Through his own practical summary, he has helped the two companies successfully achieve three turnovers per year. The "Electric Vehicle Help Online" electronic platform helps companies and distributors solve business problems. As Mr. Xu often runs the market, his marketing concepts all come from the market and the terminal, and through his own summarization, he has formed a set of feasible and effective marketing management systems; his training is simple and humorous and humorous, in a large number of In the case, listeners resonated and obtained better training results.

One day's training was too short, but as a result of the warm-up class at Green Energy Marketing College, the results were immediate. Every attendee was deeply attracted by Xu's exquisite course. Through this window opened by Xu teacher, he saw it. The dawn of the future is summoning far away, and the heart becomes very bright. Next, the School of Marketing will also invite Mr. Xu to open a door for all employees who love the sale of electric vehicles. A door leading to success, please wait and see.