· The "Automobile Brand Sales Management Implementation Measures" changed and unchanged

Shanghai GM's "Quality Service" sees internal strength When China enters the threshold of 22 million new cars and nearly 150 million cars, it is accompanied by changes in the automobile circulation industry. If the main force driving change in 2013 is auto e-commerce, this year is due to the change in government attitude and its loosening and loosening of various industry policies.
The auto industry has long been regarded as a model of multi-head management, with many “mothers” on the top. Since the beginning of this year, the State Administration for Industry and Commerce has cancelled the record-keeping work of dealers, and the Ministry of Communications and other 10 departments have jointly promoted the break-up of post-sale monopoly, and a series of anti-monopoly “Thunder Actions” launched by the National Development and Reform Commission and the AQSIQ to implement the “three guarantees” of automobiles... ... The release of this series of heavyweight policies and the actions that have been thrown out are all announced, the market potential will be released, the industry order is gradually being established, and the interest pattern is expected to be rewritten. The "mother-in-law" of the Ministry of Commerce was questioned by the industry. Although the Ministry of Commerce urged the Shanghai Free Trade Zone to carry out pilot projects for parallel import of automobiles, the delays and silences in the revision of the Measures for the Implementation of Sales Management of Automobile Brands (referred to as the “Sales Regulations”) seem to make this change a reality.
As the core of the automobile circulation industry policy, the "sales measures" have been revived over the years, but after several stagnations and several restarts, the interests behind the game are far from deep. Recently, the Ministry of Commerce has called the whole vehicle, dealers and industry associations three times to discuss the revision of the "Measures for Sales". Subsequently, there were rumors that the new version of the "Measures for Sales" will be announced in the near future and will be officially implemented on January 1 next year. The industry insiders had hoped to hear the statement from the Ministry of Commerce at the annual meeting of the China Automobile Dealers Association, which was regarded as the weather vane of the circulation industry, but the wish was once again lost. According to people close to the Ministry of Commerce, the second draft of the new "Sales Method" was finalized before the Ministry of Communications and other ten departments issued a new policy, which made the Ministry of Commerce somewhat unprepared, and the impact of the State Administration for Industry and Commerce on the cancellation of the record on the market and other industry policies. In the close discussion, it is necessary to re-evaluate the current industry and policy situation, and then adjust the new version of the “Measures for Sales”. These take time.
However, some insiders said that from the record cancellation, after-sales spare parts and information release, parallel imports and loosening, has broken the monopoly pattern of manufacturers to a certain extent, the relationship between manufacturers is not reversible, and more importantly compared to the country The State Administration for Industry and Commerce, the Ministry of Commerce has only the right to formulate policies, does not have the power to enforce the law, and its legal effect is far from the strong anti-monopoly law. It seems that the existence or non-change of the "sales measures" is of little significance.
Judging from the information at hand, the revision of the "Sales Method" can only be regarded as a minor repair, which cannot be subversive to the industry. The reporter learned from the participants who had participated in the symposium on the revision of the "Measures for Sale" of the Ministry of Commerce. The revision of the "Measures" is to restrict the manufacturer's alleged monopoly or unreasonable behavior of the dealers, such as the revision of the authorization period, brand suppliers. And the brand establishment standards, contract texts; eliminate tying, pressure and other overlord terms; establish dealer exit mechanism, non-brand authorized sales channels, etc., but will not cancel the brand authorization system, which is after all, the international practice of the automotive industry, The rationality of its existence is only seriously misunderstood and misused under the market structure in which the dissident rights of Chinese manufacturers are seriously unequal. However, some dealers expressed concern about the implementation of the new version of the "sales measures". The manufacturers may have apparently converge on the strong or suspected monopolistic behavior of the dealers, but it is likely to go from the bright to the dark, such as when managing authorized dealers. Replace the penalty with different levels of reward.
Concerning dealers' concerns, in fact, Shen Jinjun, president of the China Automobile Dealers Association, said that it is currently the most promising stage of the auto industry association. Zhu Kongyuan, secretary-general of the National Federation of Industry and Commerce Automobile Dealers Chamber of Commerce, also said at the member meeting that dealers should unite and use the power of industry organizations to compete with manufacturers to fight for legitimate rights and interests. At the annual meeting of the China Automobile Dealers Association, the presence of a number of factory executives also showed that the rise of dealers and industry organizations has not been underestimated.
Although the leaders of the Ministry of Commerce only brought a word to the "Sales Method" in the speech of the annual meeting of the China Automobile Dealers Association, they also conveyed that the Ministry of Commerce will encourage and guide the innovation of the automobile marketing model and develop diversified and diversified industry operations. And the attitude of the business model.
It can be seen that the change and unchanging of the "Measures for Sale" ultimately make the market play a decisive role in resource allocation. Hundreds of flowers and hundreds of schools will become the main theme of the automobile circulation industry in the future, and the relationship between manufacturers will be more fair competition. Check and balance under the environment and market order.

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