·The automotive industry needs to be the promoter of reform rather than the roadblocker

The website of the State Administration for Industry and Commerce recently announced that since October 1 this year, the State Administration for Industry and Commerce will stop the implementation of the record of the general automobile dealers and authorized dealers of automobile brands. This news has caused great repercussions in the automotive industry, especially in the automotive circulation.
"Sword refers to monopoly?" "Automobile circulation model innovation?" "Automobile brand sales management implementation measures" finally "overhaul"? Around the new measures of the State Administration for Industry and Commerce, this kind of interpretation and forward-looking analysis is in full swing. In fact, at the beginning of this announcement, the State Administration for Industry and Commerce has clearly pointed out the "source of power" of this policy: "To implement the spirit of the Third Plenary Session of the 18th CPC Central Committee and the "Several Opinions of the State Council on Promoting Fair Competition in the Market to Maintain Normal Market Order" Practically transforming government functions, making the market play a decisive role in resource allocation and better playing the role of the government. It seems that reforms around the functions of government departments and fair competition in the market have once again collided with the automobile industry.
It is worth noting that, from the recent changes in the Chinese auto industry and the analysis of the signs, this kind of scalpel that actively took the reform and decided to move to an unfair and unhealthy market order is not limited to a certain ministry. Involved in multiple departments, just "starting". China's auto industry must be aware of the changes and actively adapt to the megatrends of reform, and be the promoters of reforms rather than the roadblockers.
In response to the monopoly of the auto industry's criticism of monopoly, in response to the National Development and Reform Commission's price supervision and inspection and anti-monopoly bureau's anti-monopoly investigation of the domestic auto industry, on August 3, Beijing Mercedes-Benz Auto Sales Co., Ltd. announced that it will From September 1st, we will actively adjust the price of some repair parts, covering all Mercedes-Benz models, including more than 10,000 accessories, including 29% reduction of windshield, 24% reduction of power steering pump, 16% reduction of radiator price, and partial maintenance. Accessories prices are lowered by an average of 15%. This "big price cut" can be traced back to April this year. China Insurance Industry Association and China Automobile Maintenance Association jointly released the research results of the zero ratio coefficient of common domestic models. The zero ratio of a Mercedes-Benz model is as high as 1273%. The national zero ratio is more than four times the mean. This apparent pricing with monopoly suspicion has drawn attention from all walks of life, reflecting the serious lack of fair competition order, transparent information environment and protection of consumer rights in the Chinese auto market.
In fact, a careful study of the "Several Opinions of the State Council on Promoting Fair Competition in the Market to Maintain Normal Market Order", many of which are likely to collide with the Chinese auto industry to spark the reform. For example, we will relax market access, reform the market access system, vigorously reduce administrative examination and approval matters, break regional blockades and industry monopolies, and severely punish monopolistic behaviors and unfair competition practices. The different departments that have the responsibility for reform in the opinions also correspond to the work of different aspects such as production, circulation, quality supervision and anti-monopoly of China's automobile industry. It can be affirmed that with the gradual deepening of reforms, the development model of China's auto industry that relies on the growth rate of “obscuring the ugly” for many years will be difficult to continue. Whether it is a production enterprise or a circulation enterprise, it must face a more equitable transformation of the market. pressure.
For some opportunistic companies, in the past, relying on monopoly means or concealing recall information, such well-earned money, may not be so earned or dare to earn or even earn in the future; for other conscience-oriented enterprises, The sinking integrity of “bad money drives out good money” has now become more valuable and valuable. The positive changes brought about by these deepening reforms are the only way for China to transform from a car-powered country to a car-powered country. It is also the only way for China's automobile society to become mature from the Qing Dynasty.

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