After the light truck era segmentation market has become increasingly obvious
In early June, Nanjing witnessed the launch of two new light trucks from Beiqi Foton Aoling and Dongfeng Jinba. This move signals a clear shift in the market, with manufacturers focusing on logistics solutions capable of handling up to 5 tons. The emerging trends in the post-light truck era are becoming more defined, reflecting a growing demand for specialized, high-capacity vehicles.
Aoling takes a bold step with its "high speed and heavy load" brand identity. On June 5th, coinciding with the first anniversary of the Olympic Bell MRT listing, two new models—Kuanao Ling and Daoao Ling—were introduced in Nanjing. Their strikingly wide and spacious designs immediately caught the attention of dealers and customers alike. Over 100 units were already reserved, with plans to expand to cities like Shenzhen, Qingdao, and Shenyang. In just half an hour after the announcement, five units were sold out.
The 3T model features an ultra-wide body measuring 1995mm, along with a cargo box that stretches to 2050mm, allowing it to carry large items such as 2-meter-wide panels. The 4T version, named Olympian, takes the "big" concept even further, with a 4700mm wheelbase and the same ultra-wide body, making it significantly larger than the average light truck. Industry experts believe this marks another step forward in Aoling's "high speed and heavy load" strategy.
Meanwhile, Dongfeng Jinba is targeting the 2-ton market segment with its latest offering. On June 10, a joint promotion event was held by Dongfeng Jinba and Chaochai Power in Jiangsu Baotielong. The collaboration involved Dongfeng Yulon Automobile Sales Co., Ltd. and Dongfeng Chaoyang Diesel Engine Co., Ltd., with events taking place in Nanjing, Wuhan, and Jinan. The new 2-ton light truck, Dongfeng Jinba, was launched in June 2005 and features an 1880mm medium-wide cab, a more durable chassis, and 7.00 tires designed for heavy loads. According to a representative from Dongfeng, their goal is to dominate the 2-ton light truck market, emphasizing quality and reliability in every aspect of the vehicle.
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